EN Creative focuses on the user and how they interact with, experience, and interpret a space. We like to think of it as a flow that we carefully craft through meaningful messages, maps, and graphics. All of our disciplines are aligned to this approach as we strive to make the world a more inclusive, accessible, and beautiful place.
We noticed the strong similarities between the process of an adventure and a project. Strategy is key to a successful project so we decided to bring our approach for climbing a mountain to the business world. It allows us to overcome any obstacle and accomplish the project in an efficient manner.
When starting out on an adventure, the first step is research – discovering the area, learning the landscape, and planning the trip. We take that same approach in our projects via the Discovery Stage. During this stage, we figure out what similar adventures you’ve been on, what you liked, what you didn’t like, what your vision is for this new one, what are the conditions of the adventure, and what must be achieved.
The next step is driving to the trailhead and getting oriented. We like to call this the Direction Stage. During this stage, the information we gathered in the Discovery is distilled into a project brief with a clear direction to move forward. At this point, we have our Trailhead Meeting with you to ensure we are starting out on the right trail.
Now comes the ascent, which is broken down into 3 stages; Below Tree-line (Concept), Tree-line (Build), and Alpine (Finalize). Between each stage, we take a water break to review what has been accomplished, check our compass, and continue to the next goal. During the Below Tree-line Stage, we build out concepts that are aligned with the findings in the Direction Stage. Next is the Tree-line Stage, often one of the most intense as it involves building out the project to a first draft. This is the point where you can see the Summit in the distance. The Alpine stage is one where the project is reviewed, tweaked, edited, and completed. It is often one of the most challenging as it is the final push to the summit, but the reward is near.
We have reached the summit and are now ready to launch. We get the project ready, backpacks done up, and boots tightened. Then we drop into the market. During this stage we launch the project, monitor its progress and adjust as needed. We keep close to ensure the launch goes smoothly, full of cheers and big smiles!
Once at the bottom, we reconvene for Après. We don’t leave you in the trees - instead, we welcome you at the lodge with a refreshing beverage and good conversation. We continue our relationship, planning new adventures and reminiscing about the old ones.